National Health Test
Starcast Productions and Associated Television
Bryant Gumbel hosted this nationally-televised special starring senators, celebrities and physicians. Looking for strong Direct Response TV (DRTV) support, and with only two weeks' notice, BNW quickly put together a site featuring an interactive health test, a DVD ordering system and an email list signup. The site was backed by a sophisticated cluster of servers that withstood the load as tens of thousands of viewers logged on and took the test simultaneously.